Museum Exhibition
Identity
Museum Exhibition Identity for an artist from a modern art movement.
Artist: René Magritte
Visual Semantics Sketches
Visual Semantics Comps
Visual Semantics Final
Museum Mockups
Poster
Title Wall
Street Banner
Rationale
René Magritte is an artist whose work is unforgettable once recognized.
I wanted to capture the essence of his artistry for this exhibition identity that would best represent surrealism. The direction that I ultimately chose to go with was based on how well the visual semantics piece interacted with the imagery of the paintings. I also feel that the visual semantics piece includes elements of Magritte’s paintings: straightforwardness, yet slightly odd and playful.