Logotype Redesign Process

Pink’s Hot Dogs, a well-known and loved Los Angeles restaurant. Established in 1939, Pink’s has humble beginnings with a star-studded history with several references made to it in Hollywood.

Rationale

The concept for this redesign was to capture the essence of a family-owned business using script to imitate handwriting or a signature. The previous typeface was outdated and failed to convey the reputation that Pink’s history has with Los Angeles.
This new typeface is sophisticated and timeless without being too modern or trendy.